Request image files for labeling tobacco packaging or cigarette packets with text image warnings

    As a manufacturer or importer of cigarettes, roll-your-own tobacco, and hookah tobacco, you must print text image warnings on your cigarette and tobacco packaging. You can obtain the image files from the Federal Office of Consumer Protection and Food Safety.

    Description

    Manufacturers and importers of cigarettes, roll-your-own tobacco and water pipe tobacco are legally obliged to label the packaging of their products with information.

    These warnings consist of a health warning with an accompanying image. One example is: "Smoking causes fatal lung cancer" with a picture of a lung carcinoma.

    As a mandatory labeling element, the pictorial warnings must take up two thirds of the front and back of the packaging. They are placed in addition to other general information and warnings such as "Smoking is deadly".

    The image library for the design of the packaging with health warnings for smoking tobacco products is not publicly available. As a tobacco company, you can request the files from the Federal Office of Consumer Protection and Food Safety (BVL).

    The image files may only be used for labeling purposes in accordance with the European Commission's usage regulations. If you use the image files, you must observe the technical specifications for the layout, design and form of the warnings, for example the black border.

    Online service

    Request image files for tobacco warnings online

    ID: B100019_121884176

    Description

    The federal portal provides information on administrative services at federal, state and local level. You can use it to deal with the authorities directly online.

    Use this service online

    Trust level

    You need an Elster certificate with password to use this online service (trust level: substantial).

    further information on the level of trust for online services

    Identification

    • electronic identification using national eID means - identity card
    • electronic identification using national eID means – software certificate
    • electronic identification using notified eID means of other EU member states

    Language

    Deutsch

    Sprache: de

    Englisch

    Sprache: en

    Sprachbezeichnung nativ:

    English

    Contact person

    Bundesamt für Verbraucherschutz und Lebensmittelsicherheit (BVL) - Referat 113

    Address

    PO box address

    Post office box 11 02 60

    10832 Berlin

    address

    Gerichtstraße 49

    13347 Berlin

    Save contact

    Contact

    Version

    Technisch geändert on 13.05.2024

    Language version

    Deutsch

    Sprache: de

    Required documents

    You may need to submit a power of attorney.

    Prerequisites

    • You import or manufacture cigarettes, roll-your-own tobacco and water pipe tobacco.
    • You only use the image files for the intended purpose.

    No legal remedies are provided.

    Procedure

    You can request the high-resolution image files for the warning notices online or by post.

    • Online procedure
      • Complete the online form and select the type of delivery. You can choose between sending the DVD by post or downloading it.
      • After logging into your organization account, you can submit the form.
    • By post
      • You can find the form on the website of the Federal Ministry of Food and Agriculture (BMEL), fill it out online or download it first.
      • Print out the completed form, sign it, stamp it and send it by post to the Federal Office of Consumer Protection and Food Safety (BVL).
    • The BVL will check whether your application is complete and whether your company is entitled to receive the text/image warnings.
    • After a positive check, you will receive the image files as a DVD by post or by download.

    Processing time

    1 to 4 weeks

    Costs

    There are no costs for you.

    Notes (specifics)

    You must be authorized to receive the files. The European Commission's conditions of use must be observed.

    Further Information

    Area of validity

    Germany-wide

    Official approval

    Officially approved by Federal Ministry of Food and Agriculture (BMEL) on 14.05.2025

    Version

    Technisch geändert on 01.12.2025

    Keywords

    Schockbild, Tabakverpackung, Bilder auf Zigarettenschachtel, Shisha-Tabak, Tabak zum Selbstdrehen, Zigarette, Wasserpfeifentabak, Tabak-Warnbilder, Tabakrecht, Shisha, Zigarettenpackung, Tabakwarnhinweise, Kennzeichnung von Tabakerzeugnissen, Schockfoto, Bilder für Tabakwaren, Text-Bild-Warnhinweis, Rauchtabakerzeugnis, Tabakbeutel

    Language version

    Deutsch

    Sprache: de

    Englisch

    Sprache: en

    Sprachbezeichnung nativ:

    English